Here’s Question #8 of 10 Top Questions you should be asking.

How are you Setting Expectations with partners in your complex sales campaigns?

Most vendors today are trying to do more and more business with channel partners, so they can increase their reach and reduce their cost of sale.

And channel partners are trying to get exclusive deal registrations from their vendors to help reduce competition.

All this partnering is a great thing, but most deal registration processes can break down, leaving everyone (partner and vendor) really upset.

Watch this 2-minute video for a quick tip on how to help make sure things don’t go sideways with your partner.

I’ll post all the video questions at and my YouTube channel right after they’re posted here.

Enjoy video # 8