About
Strategic Deal Advisory for Sales Leaders Who Care About Execution
Big deals rarely fail because of price, product, or competition.
They fail because critical risks are left uninspected early — when there’s still time to change the outcome.
After decades leading sales teams, I watched this pattern repeat quarter after quarter.
Sales leaders knew which deals mattered most.
They wanted deeper inspection.
But they didn’t have the time, structure, or discipline to consistently run rigorous strategic deal reviews.
That gap — between intent and execution — is why I built the Big Rock Review.
I’m Jeff Goldstein
I’m an engineer by training and a sales leader by profession.
I’ve spent my career carrying a quota and leading technology sales organizations as VP and General Manager in Canada for companies including Data General / EMC, NetApp, and Veeam Software.
At NetApp Canada, I helped scale the business from $17 million to over $200 million, leading teams through multiple growth cycles and complex enterprise sales environments.
Over the last 25 years, I’ve led thousands of forecast calls and hundreds of complex deal reviews — across regions, verticals, partners, and competitive situations.
That experience taught me a simple truth:
Big deals don’t need more activity.
They need more discipline.
Why I Built the Big Rock Review
Most sales organizations are wired to review deals late in the quarter — when outcomes are already hard to change.
The Big Rock Review flips that model.
It’s a done-for-you strategic deal review process designed to help sales leaders inspect their most important opportunities early enough to actually influence the result.
This is not training.
This is not consulting theater.
And it’s not another methodology rollout.
I lead the review.
Your team brings the deal.
Together, we build a clear, executable strategy for your must-win opportunities.
What Makes This Different
Traditional internal deal reviews are often:
Rushed and inconsistent
Based on rep-provided information
Heavily dependent on gut feel
Focused too late in the quarter
The Big Rock Review brings:
Evidence-based inspection
Consistent structure and rigor
Early risk identification
Clear strategy and next-step execution plans
Every review ends with clarity — not opinions.
Who This Is For
Sales VPs
- Gain cleaner forecasts, stronger strategies, fewer surprises, and more winnable big deals
Sales Directors and Managers
- Level up their leadership by running more structured, disciplined reviews.
CROs and CEOs
- Increase the predictability and performance of your revenue engine without adding headcount.
The Next Step
If you’re looking for stronger deal strategies, better inspection, and more predictable outcomes, the next step is a 15-minute Executive Alignment Call.
This is not a sales pitch.
It’s a short diagnostic conversation to:
Understand how deals are currently being inspected
Identify where risk is showing up too late
Determine whether a done-for-you deal review is the right fit for your team